After a successful 2017 YouTube campaign for RAA Insurance, the brief for 2018 was clear; take the crazy up a notch! The result was seven 15 second pre-rolls, that despite being quirky, were rooted in a strong creative insight - that you need RAA because you cannot predict the future. So using stereotypical fortune tellers, we dared viewers to skip our ads, then used unpredictable scenarios to hold their attention.

Idea: You Can't Predict The Future.

Client: RAA
Media: YouTube
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy: Patrick O'Reilly
Art: Mark Atherton