It’s Wine Time! A Little Bit of Bubbly! It’s Beer O’Clock! Heard at parties all over the world these are the classic callouts when somebody wants a drink. But without a catch cry to it’s name the New Vodka Cruiser Spritz needed one of it’s own...so we made one and Spritz Me! was born. In just 5 months Vodka Cruiser Spritz became the 3rd largest brand in the seltzer category, over indexing with older consumers and delivering $4.5m in retail sales.
Idea: Spritz Me!
tvc
Client: Vodka Cruiser
Media: TV/Social/Digital
Agency: TBWA\Adelaide
Creative Director: Matt Stoddart
Copy: Patrick O'Reilly
Art: Mark Atherton