After a tough 2020 the South Australian wine industry needed a boost. In the face of a trade war with China we needed to create some hype around the wine regions of South Australia, drive sales and visitation, plus create a sense that big things were coming in the 2021 wine events calendar. We took cues from cinematic trailers to create this suspenseful and fast paced clip that appeared online and at several ministerial launch events.

Idea: The Trailer

Client: SATC
Media: YouTube
Agency: TBWA\Adelaide
Creative Director: Scott Canning & Rachel Blacklaws
Copy: Patrick O'Reilly
Art: Mark Atherton