The Motor Accident Commission (MAC) briefed us to create a campaign that reminded drivers that pedestrians are both vulnerable and unpredictable. With client research indicating that three danger groups existed of the elderly, drink walkers and children, our challenge was to create an idea that allowed us to capture the danger that each of these groups faced - under a single call to action.

Idea: Taken Out

Campaign Brief: Radio - Best Ads
Campaign Brief: The Work - 2019
Siren Awards: Radio - Campaign
AADC Winner: Radio - Best Campaign
AADC Winner: Radio - Best Craft In Sound

outdoor

Lift Doors_Pedestrian.jpg
MACO0158 Bus Showcase Drink Walkers.jpg
Bus Back _MG_0379.jpg

radio

social content

Client: Motor Accident Commission
Media: Integrated Campaign
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy: Patrick O'Reilly
Art: Cristina Muffatti