RAA is South Australia’s peak motoring body who not only provide roadside service but a range of insurance, security, travel and home services. In RAA’s 116 years brand changes have been few and far between, so when I was asked to throw a few scripts into the mix for the new brand launch I was delighted. Luckily enough for me the client fell in love with the below battery TVC and I was also fortunate to see my characters introduced into the master brand TVC and extended into radio, outdoor and digital. The resulting spots are fun and beautifully shot, a real high point for the brand.

Idea: Keep On Moving On.

battery tvc

battery digital bumper

Client: RAA
Media: Integrated Campaign
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy: Patrick O'Reilly
Art: Mark Atherton/Kent O’Halloran