In 2018 the University of South Australia’s research department received a grant to publish its findings into the impacts of Methamphetamine on human movement. The brief required us to take an approach that the target audience of 16-25 year olds had never seen. In addition budget dictated that an idea with minimal talent was needed. Working with a team of Neuroscientists and Directer Josh Dawson we have produced a piece that is arresting and approaches the social issue of Methamphetamine in a new and unique way.

Idea: Don’t Let Meth Take Hold

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Client: University of South Australia
Media: Integrated Campaign
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy: Patrick O'Reilly
Art: Mark Atherton