Regional South Australian men are over represented in road crashes, fatality and serious injury figures. They're not the safer drivers they commonly think, and have an extreme over confidence when they drive alone without their family and friends. So we created a fully integrated campaign to encourage lone regional drivers to reflect on the lives of those they love, and think about who they'll leave behind.

Idea: Left Behind

tvc

outdoor

radio

content

Client: Motor Accident Commission
Media: Integrated Campaign
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy: Patrick O'Reilly
Art: Cristina Muffatti