Despite being a young business, when G’day Parks came to us they were already Australia’s largest network of holiday parks. The problem was, nobody knew who they were! People would be staying at a G’day Parks without even knowing it, or booking at a G’day Park’s site through other booking platforms, it wasn’t ideal. Having only done surface level marketing, it was our task to build them a brand with a creative idea at the core. What came next was a design style, brand positioning, plus a fun creative platform that was rolled out over TVC, OOH, digital, social, radio and branded content.

Idea: Here’s Good!

tvc

social

content

Client: G’day Parks
Media: Integrated Campaign
Agency: TBWA\Adelaide
Creative Director: Scott Canning
Copy: Patrick O'Reilly
Art: Mark Atherton