Foodland is South Australia’s largest locally owned supermarket chain with over 100 stores in SA. With pressure on from the major chains and a new franchise entering the market our job was to create a series of ads that told the story of how Foodland fits into the lives of South Australians. Travelling more than 2,500km across South Australia from Port Lincoln to Pooraka by plane, tuna boat, buggy, tractor, oyster boat and car, KWP! captured the Foodland family stories for a mighty new advertising campaign which launched march 2021. The campaign comes as the business embarks on a massive $251 million expansion program to open 25 new stores, revamp 47 and create 2,500 new jobs over the next five years.

Idea: Great Food Lives Here

brand master tvc

Client: Foodland
Media: Integrated Campaign
Agency: KWP! Advertising
Creative Director: Josh Fanning
Copy: Patrick O'Reilly
Art: Mark Atherton

In 2018 Foodland wanted to draw attention to the fact that not only is it a great local supermarket but that it was also one that worked tirelessly to deliver low prices for its customers. The below TVC was a fun and quirky way to tell that story in an attention grabbing way.

Idea: The Everyday Low Price Unit

everyday low prices tvc

Client: Foodland
Media: Integrated Campaign
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy: Patrick O'Reilly
Art: Mark Atherton