Below is a selection of my favourite work done for Coopers Brewery.

In 2019 Coopers was looking to make an impact around Christmas with its cracking new range of cans. This campaign came from simply playing around with the perspective of the cans, that when flat laid looked like a set of delicious Christmas Crackers. Then things took off!

Idea: Christmas Crackers

Campaign Brief: Outdoor - Best Ads
Campaign Brief: The Work - 2020

Client: Coopers Brewery
Media: Integrated
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy: Patrick O'Reilly
Art: Mark Atherton

Each year Coopers Brewery produces a video Christmas card for its social media channels. In 2017 and 2019 we created the below spots that captured the spirit of a Coopers Christmas in an inexpensive and fun way

Idea: Froth Beard

Idea: A Very Coopers Christmas

Client: Coopers Brewery
Media: Social/Digital
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy: Patrick O'Reilly
Art: Cristina Muffatti

The wedding of Prince Harry and Meghan Markle presented a great opportunity for some fun work for Coopers. Not the biggest idea, but one I'm proud of because it was a pro-active concept that lead to a bonus national media buy for the agency, and Australia wide exposure in press, social and outdoor for the client.

Idea: Beer Fit For A Prince

Client: Coopers Brewery
Media: Outdoor
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy: Patrick O'Reilly
Art: Mark Atherton

Coopers wanted to boost on premise sales over winter of their famous Coopers Best Extra Stout. Using water resistant invisible ink our creative appeared when the rain poured down outside pubs to bring Coopers Best Extra Stout to the front of mind for patrons.

Idea: When It Rains It Pours

Client: Coopers Brewery
Media: Outdoor
Agency: KWP! Advertising
Creative Director: Corey Swaffer
Copy/Art: Patrick O'Reilly