One-time use plastics are top of the litter hit list. And while multi-use drink bottles are the preferred option, there are still those unavoidable times when people need hydration on-the-go. To reflect this, we created a campaign that used humorous guilt inducing AV scenarios, punchy out of home, radio and an activation to remind people that when they forget their drink bottle, they don’t need to feel guilty thanks to Cool Ridge offering the second best option to multi-use drink bottles - a water bottle made from 100% recycled plastic.

Idea: Do Good Feel Good

case study

tvc

outdoor

radio

activation

Client: Cool Ridge
Media: Integrated Campaign
Agency: TBWA\Adelaide
Creative Director: Brandon Crokett
Copy: Patrick O'Reilly
Art: Mark Atherton